Proclaim, born Anthony White, is the total package of an artist. As a self sufficient artist, who writes, produces, records, and mixes his own music in house, Proclaim is on the upward path to becoming one of the most dynamic music artists to enter the Entertainment industry.
Born and raised in Brooklyn, NY, Proclaim endured many hardships as a teenager trying to find his place within a community filled with negative stereotypes. "It was tough back in the day. Fights at school and the absence of my father had a true affect on my character", Proclaim asserts. Not wanting to live up to the fate of his fast paced neighborhood, Proclaim found refuge in music and began to focus his energy towards the culture of Hip Hop. In the past years he has focused on perfecting his craft and putting in the necessary work, behind the scenes, to develop himself as a performer and true lyricist. Through intensive power networking, Proclaim has sparked the interest of many prominent companies looking to partner with the urban market. He has graced the stage with artists including Keri Hilson, Angie Martinez, Ryan Leslie, Fat Man Scoop, The Jabbawockeez, DJ Kurupt, as well as performed at high-profile events and showcases.
Although it is not the most talked about topic in the Hip Hop Music Industry, Proclaim is looking forward to showing the world that he is an educated young man with impeccable street smarts who can also make moves through corporate America. With a degree in Business, Proclaim realized his need to have a team behind him to make his “Vision for Hip-Hop” complete. Through his company Next Step Entertainment, Proclaim has assembled a team of talented individuals including web and graphic designers, video production specialists, music production team, photographers, DJ's and clothing designers. This has proved to be the perfect strategy to propel him faster than the typical artist.
What Proclaim brings to the industry, is a fresh, unique sound that is respectfully accepted by the abundance of new listener’s he attracts daily and the huge following he has already attained. Known for his intricate lyrics and catchy hook phrases, Proclaim is known to engage a crowd in any setting.
"In this industry, you have to be versatile. At my first performance at the age of 15, I knew I had something special when the hustlers on the corners were seen rocking to my music.”
Proclaim’s unique formula for mixing old school flare with a modern twist is the strategy needed to bridge the gap between what Hip Hop stands for and where Hip Hop is going. Although the target market is mainly the urban young listener’s of Hip-Hop culture, the ultimate goal is to continue to tap heavily into pop culture and collaborate with other music genres. Influenced by some of his favorite artists such as Biggie Smalls, Nas, Tupac, Jay-Z and the original pioneers of Hip Hop, Proclaim ventures to not only break into the Hip-Hop game but emerge as one of the greats.